Search results for "Appeal to fear"

An Enhanced Fear Appeal Rhetorical Framework: Leveraging Threats to the Human Asset Through Sanctioning Rhetoric

2015

Fear appeals, which are used widely in information security campaigns, have become common tools in motivating individual compliance with information security policies and procedures. However, empirical assessments of the effectiveness of fear appeals have yielded mixed results, leading IS security scholars and practitioners to question the validity of the conventional fear appeal framework and the manner in which fear appeal behavioral modeling theories, such as protection motivation theory (PMT), have been applied to the study of information security phenomena. We contend that the conventional fear appeal rhetorical framework is inadequate when used in the context of information security t…